Marketing strategy and management

How many businesses have a marketing plan? At Carousel, we develop marketing strategies for our clients to assess where they are now in relation to where they want to be, and set out a plan for how to achieve their business objectives.

Setting business objectives

Understanding a client’s aspirations for their business and the drivers for re-thinking their marketing is fundamental to setting out the objectives and developing a set of core values – or the company’s unique selling proposition.

Analysing business and market performance

Our thorough review of a client’s business covers products, services, customers, competitors and markets – both internal and external – in order to analyse their strengths, weaknesses, opportunities and threats.

Developing business and marketing strategy

Whether your strategy is one of customer acquisition, retention or expanding business from existing customers, we have all the skills and expertise in-house to develop and implement a results-driven business and marketing plan. This could incorporate market research, branding and positioning within the marketplace, company website, targeting prospective customers with integrated direct marketing campaigns and a host of other marketing activities that together form the marketing mix.

Working in partnership

We look to develop a long-term working relationship with our clients in order that we can proactively manage their marketing activity and develop integrated marketing plans in line with our clients’ aspirations.

Portfolio

Case studies